Ashwagandha: An ancient adaptogen for the modern world

Ashwagandha is an ancient medicinal herb called an adaptogen. If that’s a new word for you, the definition is right in the name: It helps your body adapt. 

The modern world demands that our minds and bodies adapt constantly. This long-term adaptation response can eventually wear us down and cause disease. Adaptogens are botanical substances that have been used in various healing traditions to maintain and restore the ability to adapt, promoting wellness, vitality, and peace of mind. 

Ashwagandha is a powerful root adaptogen that has stood the test of time. Now, modern science has proven it does exactly what ancient sages have described it to do: Increase a sense of well-being, improve mental focus, decrease depression and anxiety, improve sexual function, and promote restful sleep—to name just a few of this tonic herb’s uses. Needless to say, it’s an essential tool for optimizing your MOOD, MIND and MEMORY.

Only the best

The active compounds in ashwagandha are called withanolides. Potency ranges from 1% to 10% withanolides, but most experts agree that ashwagandha should have at least 2.5% withanolides to be effective. 

Many of the ashwagandha products on the market are not standardized to contain meaningful amounts of withanolides. So choosing the right ashwagandha, with clearly researched results, was top priority when selecting this ingredient for our Brain Boost formulation. 

We selected an ashwagandha called Sensoril. It’s premium-grade and highly tested, extract from both the root and the leaves of the ashwagandha plant. It’s one of the most well-studied ashwagandha extracts available today. Sensoril is standardized to always contain 10% withanolides. In fact, it’s named Sensoril because over 70% of users have a sensory experience—an improved sense of well-being. 

Here are a few more reasons we chose Sensoril ashwagandha:

• Patented leaf and root composition.
• Standardized to three bioactives (withanolide glycosides, withaferin A, and oligosaccharides).
• Provides the highest level of bioactive on the market with a minimum of 10% withanolide glyocsides.
• Lower dose (beginning at 125mg per day) means lower overall cost.
• Non-GMO and vegetarian.
• Aqueous extraction process with 95% solubility in water.
• Protected by multiple U.S. and international patents.
• Certified Kosher, Halal and organic.
• Self-affirmed GRAS.
• Adaptogenic, nootropic and performance health benefits supported by 12 clinical studies.

What’s in a dose?

Adaptogens like ashwagandha have a cumulative effect. That means they work best when you use them habitually over a long period of time. But the dosage matters too. 

Researchers have found that as little as 125mg ashwagandha per day had a profound and noticeable effect on study subjects. They showed reduced levels of cortisol (the stress hormone responsible for belly fat and a shrinking brain), increased levels of DHEA (a major anti-aging hormone), improved sleep, improved sense of well-being, and much more. And that’s just in the first 30 days!

So what’s best for you? First, if you’re new to herbal supplements and adaptogens, start small. A serving of Brain Boost (that’s one scoop of blend or 4 capsules) has 200mg of Sensoril ashwagandha. (Not to mention curcumin and four other potent botanicals.) See what it can do for you at a low dose, and watch your MOOD, MIND and MEMORY grow from there!