Ashwagandha: An ancient adaptogen for the modern world

May 02, 2019

Ashwagandha: An ancient adaptogen for the modern world

Ashwagandha is an ancient medicinal herb called an adaptogen. If that’s a new word for you, the definition is right in the name: It helps your body adapt. 

The modern world demands that our minds and bodies adapt constantly. This long-term adaptation response can eventually wear us down and cause disease. Adaptogens are botanical substances that have been used in various healing traditions to maintain and restore the ability to adapt, promoting wellness, vitality, and peace of mind. 

Ashwagandha is a powerful root adaptogen that has stood the test of time. Now, modern science has proven it does exactly what ancient sages have described it to do: Increase a sense of well-being, improve mental focus, decrease depression and anxiety, improve sexual function, and promote restful sleep—to name just a few of this tonic herb’s uses. Needless to say, it’s an essential tool for optimizing your MOOD, MIND and MEMORY.

Only the best

The active compounds in ashwagandha are called withanolides. Potency ranges from 1% to 10% withanolides, but most experts agree that ashwagandha should have at least 2.5% withanolides to be effective. 

Many of the ashwagandha products on the market are not standardized to contain meaningful amounts of withanolides. So choosing the right ashwagandha, with clearly researched results, was top priority when selecting this ingredient for our Brain Boost formulation. 

We selected an ashwagandha called Sensoril. It’s premium-grade and highly tested, extract from both the root and the leaves of the ashwagandha plant. It’s one of the most well-studied ashwagandha extracts available today. Sensoril is standardized to always contain 10% withanolides. In fact, it’s named Sensoril because over 70% of users have a sensory experience—an improved sense of well-being. 

Here are a few more reasons we chose Sensoril ashwagandha:

    • Patented leaf and root composition.
    • Standardized to three bioactives (withanolide glycosides, withaferin A, and oligosaccharides).
    • Provides the highest level of bioactive on the market with a minimum of 10% withanolide glyocsides.
    • Lower dose (beginning at 125mg per day) means lower overall cost.
    • Non-GMO and vegetarian.
    • Aqueous extraction process with 95% solubility in water.
    • Protected by multiple U.S. and international patents.
    • Certified Kosher, Halal and organic.
    • Self-affirmed GRAS.
    • Adaptogenic, nootropic and performance health benefits supported by 12 clinical studies.

    What’s in a dose?

    Adaptogens like ashwagandha have a cumulative effect. That means they work best when you use them habitually over a long period of time. But the dosage matters too. 

    Researchers have found that as little as 125mg ashwagandha per day had a profound and noticeable effect on study subjects. They showed reduced levels of cortisol (the stress hormone responsible for belly fat and a shrinking brain), increased levels of DHEA (a major anti-aging hormone), improved sleep, improved sense of well-being, and much more. And that’s just in the first 30 days!

    So what’s best for you? First, if you’re new to herbal supplements and adaptogens, start small. A serving of Brain Boost (that’s one scoop of blend or 4 capsules) has 200mg of Sensoril ashwagandha. (Not to mention curcumin and four other potent botanicals.) See what it can do for you at a low dose, and watch your MOOD, MIND and MEMORY grow from there!



    Related Products


    Leave a comment


    Also in The Doctor's Orders

    Astaxanthin: A bright idea for brain health
    Astaxanthin: A bright idea for brain health

    May 17, 2019

    Natural astaxanthin reduces oxidative stress and inflammation, protects memory and cognitive function, improves eye health, and promotes firmer skin.

    Continue Reading

    Curcumin for your brain and body
    Curcumin for your brain and body

    April 18, 2019

    Have you heard of the Silver Tsunami? It’s a term scientists are using for a forthcoming epidemic of Alzheimer’s disease that is projected to bankrupt our health care system. The causes of Alzheimer’s disease are complex and multifactorial. However, we do know one major factor at the epicenter of the epidemic: Inflammation.

    Continue Reading

    Omega-3's: Protection for Athletes Against Brain Injury
    Omega-3's: Protection for Athletes Against Brain Injury

    July 16, 2018

    It’s not new news that athlete's like football, soccer players and fighters experience head impacts that result in real neurological damage. What is news, however, is the fact that new, in-depth studies reveal that higher levels of omega-3 fatty acids...

    Continue Reading

    Sign up for BIG Savings!

    Get Promotions, Health News and Discounts delivered to your Inbox!